Counter Culture Store

Sustainable Beauty Store

Counter Culture is an independent retail platform offering a curated selection of sustainable and ethical beauty and wellness brands. Home to over 130 brands, it features a mix of iconic names and emerging indie labels, all meeting strict criteria such as being cruelty-free, vegan, organic, and plastic-free.

Counter Culture champions female entrepreneurs through the Buy Women Built movement, highlighting female-founded brands and supporting gender equality in business. The platform also partners with OneTribe and Kiva, protecting over 60,000 trees and providing microloans to women in developing countries, respectively.

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