Secret Linen Store Review: Is Their 100% Linen Bedding Worth It?

There are few things more satisfying than slipping into freshly laundered, luxuriously soft bed linen. When that bedding also happens to be sustainably sourced, ethically made, and wrapped in charming family-run business vibes — you’ve got yourself a serious bedtime upgrade.

Add to that, the fact it's iron-free with exceptional durability that could last a lifetime and breathable comfort all year round. Well, now we’re talking dream bedding on every level. Enter Secret Linen Store, founded by sisters Molly and Harriet, who combined their backgrounds in textiles and marketing to create thoughtfully designed, sustainable bedding with a personal, family-run touch.

I'm doing a deep dive into their 100% linen bedding to see whether I think it's worth the investment and if it's better in the long run for your pocket, the planet, and a proper night's sleep.

I chose a King Fitted Sheet, King Duvet Cover, and two Oxford Pillowcases in the colour 'Olive'. For years I’d always used cotton or cotton-blend bedding—until I switched to Eucalyptus Silk sheets, which I instantly preferred. But linen? Oooh I’d always adored the effortless, crumpled, bohemian aesthetic—it felt like the pinnacle of laid-back luxury. Still, with a higher price tag, that little voice would creep in again: “Am I just being indulgent? Will it really be worth it?” Especially if, like me, you grew up thinking bedding costs £60 from Dunelm. Spoiler alert: oh my gosh, yes—it’s absolutely worth it, and this review will tell you why.

“Am I just being indulgent? Will it really be worth it?” Especially when you grow up thinking bedding costs £60 from Dunelm. Spoiler alert: oh my gosh, yes—it’s absolutely worth it.

Linen is the gold standard for sustainable, long-lasting bedding. Cotton has its place, but if you want the full package—eco-credentials, comfort, and a look that only improves with age—linen is the winner.

Sleep Experience

After a week of sleeping in the Olive Green set, one thing became clear: I was genuinely excited to get into bed each night. The linen somehow holds onto that freshly washed feeling longer than anything else I’ve tried—probably thanks to how well it breathes and regulates temperature. And as someone who’s a very fussy sleeper—cold one minute, overheating the next—there were no sweaty wakeups, no midnight blanket kicks. Just cool, cosy comfort, night after night.

I also loved the way it transformed the room—there’s something about the texture and tone that makes everything feel more organic, grounded, and calm. And after the first wash? The colour stayed deep and rich, and the fabric already felt that little bit softer, and it only gets better with every wash.

Since switching to 100% linen, I’m convinced this is forever my ✨jam✨— and that once you go linen, there’s really no turning back.

Since trying 100% linen, I'm convinced this is forever my ✨jam✨ and that once you go linen, you will never look back. 

Caring for it couldn’t be easier, either. Just wash at 30–40 degrees, avoid harsh brighteners, line dry or tumble on low, then pop it straight back on the bed – because here’s the kicker: there's no ironing needed. The relaxed, lived-in look is all part of the charm and appeal (and I've been wanting this for soooo long).

And when it comes to getting the right fit? Secret Linen Store has you covered. The Olive Green linen range is available in everything from Single to Emperor, with pillowcases in Standard, King, and Super King. You can choose between a clean Housewife edge or a more decorative Oxford style—and with 22 colours in the full linen collection, you can truly build your dream bed.