JOY
British Fashion & Homeware
Joy is a London-born womenswear brand known for timeless, flattering designs crafted by women for women. Each piece is meticulously fitted on a size 12 model, with 97% of dresses featuring pockets and every style made in small runs for unique, long-lasting appeal.
All Joy and Louche collections are designed in the UK and produced in personally-inspected factories that prioritise excellent working conditions. The brand works with the same trusted suppliers since its founding in Brixton in 1999.
Joy’s Louche Sustain range uses only certified sustainable fabrics, including organic linen, organic cotton, Tencel, and Lenzing Viscose from certified sources. All materials are fully biodegradable, and the brand’s careful production minimises waste, aiming to create the vintage finds of the future.
