Understatement
Ethical Underwear & Period Pants
Understatement is a Swedish, female-founded and female-run underwear brand established in 2017. Dedicated to redefining women's intimate apparel, Understatement makes bras and underwear that embrace women's curves with comfort and confidence. By removing restrictive padding and itchy tags, their size-inclusive pieces (XS-XXL) are thoughtfully designed for everyday wear.
Understatement celebrates body positivity and does not retouch campaign imagery, inviting all women to see themselves represented. Produced locally in Europe and Turkey using certified partners, Understatement walks the talk on ethical and sustainable manufacturing. Their founders and over 70% female team aim to challenge industry norms and uplift women through purpose-driven products and practices. Understatement's responsible underwear proves bras can be fun and empowering again.
